Welcome to Strategic Marketing Communications Agency. Jump directly to the main content, the main navigation or the search form.
Home > News / Links > Ideas@LRG Newsletter

Ideas@LRG Newsletter

ideasatlrg

A Virtual Library of Industry Insights & Information Intended to be Shared

Steve Wilcox ImageThe Art of Communication in a Six Sigma World

By Steve Wilcox

Whenever a tough question reached the boiling point for Dr. W. Edwards Deming, the acknowledged father of American quality process, this query usually put the issue to rest: “Show me your data. Read more.

——————————————————————————————

Judson Luke imageWhy Bad News is Really Good News

By Judson Luke

When it comes to conducting market research, uncovering bad news can provide a huge amount of value for your organization. I will always remember the time I was presenting findings from a qualitative interview project to a room of 15 client contacts. As part of the report, I needed to deliver some rather negative news about a poor service experience, as described by one of their customers. This customer was so annoyed that he made sure I knew he would never deal with this company again. It’s not rare for us to uncover something negative through our research, but in this particular case the findings were met with defensiveness. Read more.

——————————————————————————————

Steve Staedler imageMilitary Public Affairs and B2B Communications: Almost the Same But Totally Different

By Steve Staedler

On the surface there may not be many parallels between working military public affairs during a time of war and handling public relations for business-to-business clients here in the states. Read more.

——————————————————————————————

John Rickinger imageField Photography Basics

By John “JR” Rickinger

Photography may not be your primary bailiwick, but if you’re in sales, technical marketing or any number of other disciplines where visuals can play a role, then these tips are for you. More and more companies are asking their sales teams to capture product installs and application photography for internal training and newsletters. A little photo training won’t turn you into a trained professional photographer, but it just might make your day-to-day photography a little sharper and a little more usable. Read more.