Creative Process

We Have Brought Back the Art in Advertising.

Great ideas can stand on their own and bad ideas cannot be hidden behind premature designs or fancy computer-generated comps. That is why we render and present creative concepts as “pencil” drawings, not time consuming and costly computerized mock-ups. Our process cuts through the clutter and lets you focus on the core of each idea, while retaining precious budget dollars for actual production.

With LRG you will initially see first round concepts in “pencil” form so you can view and better understand the concept without getting hung up on any one color or stock photo. We prefer not to waste your time and money trying to impress you with advanced computer graphics before a concept is actually approved.

Our ideas speak for themselves.

Only after we’ve agreed on a concept do we write the final copy and design the finished product. It’s the most efficient way for us to work, and for you to invest your communications dollars.

Our creative process saves you money, because time isn’t wasted producing material you may or may not approve.

To discuss the many ways the LePoidevin Rickinger Group can help advance your marketing efforts, call Dean at 262-754-9550, or email us at results@LRGideas.com.

Click here to view the results of our creative process.