What We Look for in a Client
It’s All About the “Fit”
Whether you liken the relationship with an agency as a “marketing marriage” or you see it more like the infamous David Ogilvy described it…
“The relationship between a manufacturer and his (or her) advertising agency is almost as intimate as the relationship between patient and doctor.”
. . . we recognize there are few things in business that can be more costly, painful and non-productive – or rewarding and profitable. Hence we look for and build high levels of trust and compatibility in the client relationships we seek and foster.
Open Communication. An Ideal Match.
After all, advertising and marketing are relationship-based businesses. In order for a successful agency-client relationship to work, both organizations need to have the same core values when it comes to marketing.
That is why we look for clients that understand their marketing program is an investment that can and will impact their bottom-line. We seek clients who appreciate that strategic planning is a crucial and necessary step to producing successful marketing campaigns. Finally, we prefer to work for clients that will see us as a true partner and an extension of their marketing departments.
We look for clients with:
- The desire to grow, and the potential to do so.
- A strong belief in the value of marketing communications
- A commitment to setting strategic communications objectives
- Principles and policies in harmony with ours
- An industry, product line or marketplace in which we have – or can readily obtain – experience
- A belief that marketing communications is critical to the success of your brand, product or business
- The willingness to share essential marketing information
- A realization that the agency is in business to make a profit
- Trust in our strategic counsel and professional capabilities
After all, a bad fit between client and agency may doom the relationship to failure and end with poor marketing. Great collaborations result in continuously successful marketing campaigns.
