Client Testimonials
“Our project involved a highly conceptual, highly technical product that generated vast amounts of data. It was information overload, which left most consumers informed but missing the point. We had two problems to solve: How to organize scientific data such that it could be recalled topically. And most importantly, creating a message structured in a way that made customer benefits pop—with minimal bureaucratic techno-speak.”
“We kept funneling information to LRG against a tight deadline confined by holidays and year-end business needs. LRG did an outstanding job of absorbing, qualifying and meeting with us to be sure we drove toward our deadlines and objectives. They boiled it down, keeping it understandable and believable. In the end, LRG delivered a customizable sales tool that detailed a compelling value story for our product. The tool has transformed our sales approach, becoming an industry-leading benchmark and the envy of our competitors.”
Jerry Yakel
Director of Utility Marketing
Cooper Power Systems
Waukesha, WI
“I find LRG to be a pleasure to work with. They aggressively ask questions to get a full understanding of the need and overall objective before designing a solution. The entire staff consistently meets commitments on time while effectively communicating progress throughout.”
Ron Willoughby
Director of Industrial/OEM/Service Marketing
Cooper Power Systems
Waukesha, WI
“When it comes to getting things done, there’s no substitute for experience. With the product, industry and market knowledge LRG brought to the table, within the span of a single day the team was able to hit the ground running with sound strategic recommendations and excellent ideas that we continue to use today.”
Bill Hoogewind
BCP Marketing and Training Manager
Flexco Steel Lacing
Grand Rapids, MI
“When we discussed our promotional plans with LePoidevin Rickinger, they felt that it was necessary to back up and understand the critical elements that drove the marketplace to specify one supplier versus another. Before we spent a cent on literature, an exhaustive survey of the sales engineers, customers and product line personnel ensued. The needs and expectations of the target audience were uncovered and recommendations were presented to us. As a result, we have a marketing campaign that is well thought out, focused and sends the right message to the marketplace.”
John S. Kebisek
Product Marketing Manager
Cooper Power Systems
Waukesha, WI
“Out of the box thinking? Oh, yes. LePoidevin Rickinger’s advertising concept for our new cap sealer was a radical departure from our traditional corporate look and feel. They really did their homework—they researched our product line and the whole category, analyzed our competitor’s advertising and found a great way to help us stand out in the industry publications. Their concept made perfect sense. Our corporate team in New York loved the concept, too. It even helped build enthusiasm internally as we prepared to launch the new product.”
Al Peters
Sales and Marketing Director
Lepel Cap-Sealing
Waukesha, WI
“The LePoidevin Rickinger Group brought new thinking to our product display in the form of signage that provided an educational element to the end-user… by delivering information that allowed customers to make a smart buying decision we were successful in getting our product into Wal-Mart stores.”
Eric Penne
Vice President, Sales and Marketing
Coleman Cable Systems, Inc.
Waukegan, IL
“The LePoidevin Rickinger Group drew on their extensive experience in the animal health industry to help Heska effectively introduce a new veterinary hematology system. They designed a launch campaign—including advertisements, a brochure, direct mail, a press conference, several product releases and an impressive trade show event—that put the focus clearly on our superior product performance and long-term cost savings, paving the way for a successful new product introduction.”
Fred Mitchell
Former Marketing Manager
Heska Corporation
“When LRG came aboard, the division had enormous business challenges that you have been directly responsible for helping solve and mitigate. You’ve helped us focus our efforts to bring our product to its well-deserved place as a market leader, and it’s been my pleasure to evolve with you. I’ve worked with several marketing firms, and I have to tell you, never have I been met with such warmth, such commitment and such professionalism.”
John Simpson
Asst. Product Manager
Luitpold Pharmaceuticals, Inc.-Animal Health Division
“As the Defend® EXspot® brand matured over the years, we looked to the LePoidevin Rickinger Group for assistance in developing brand strategy, communications planning and creative executions that continue to reap rewards in the form of increased sales.”
John Janelli
Senior Product Manager
Schering-Plough Animal Health
Union, NJ
